EN
An econometric model for popularrity on media
Abstract
This paper aims to determine and estimate an econometric model which can be used to forecast media popularity of a governmental organization. Number of media sources monitored was used as regressors while taking types of these sources into account. Some linear models were estimated besides some non-linear models. According to the results, number of national, local, regional newspapers and number of television channels monitored were not found important to estimate number of news caught through media monitoring. On the other hand, number of internet media sources was found important to estimate the dependent variable. Additionally, number of news caught on select subjects in previous year was also found important. In the end an autoregressive panel data model with some additional regressors such as number of monitored sources was suggested to forecast popularity of organization. Any data only accessible to TurkStat members was never used in this paper. TurkStat is not responsible for any inference made in this study.
Keywords
References
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Details
Primary Language
English
Subjects
Statistics
Journal Section
Research Article
Publication Date
December 29, 2021
Submission Date
July 26, 2021
Acceptance Date
November 21, 2021
Published in Issue
Year 2021 Volume: 42 Number: 4