Research Article

Selecting Smart Strategies Based on Big Data Techniques and SPACE Matrix (FASE model)

Volume: 40 Number: 1 March 22, 2019
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Selecting Smart Strategies Based on Big Data Techniques and SPACE Matrix (FASE model)

Abstract

One of the most important questions for managers of corporations is how they select a smart strategy for their corporations. To answer this question, Managers should consider some dimensions witch impact on the future of the corporation, and then they select a suitable strategy for their corporations. This paper presents a novel model (FASE model) for evaluating strategic position and choosing smart strategy based on Big Data techniques and SPACE matrix. In order to achieve the best position in the market, FASE model facilitates selecting the best strategy among: aggressive, conservative, defensive, and competitive strategies. FASE model consists of three main processes namely Fuzzy-Cmeans, Apriori association rule inducer, SPACE matrix. Fuzzy-Cmeans algorithm is used for clustering customers based on RFM values and behavioral scoring. The results of the clustering were then profiled on customers’ attributes using Apriori association rule inducer.  A SPACE matrix was used to evaluate the strategic position and to choose smart strategy. To get a better understanding of the FASE model, the banking case has been selected and FASE model is applied over that.

Keywords

References

  1. • Dr Bahram Sadeghi Bigham Associate Professor, Dean of Department of Computer Science and IT, Institute for Advanced Studies in Basic Sciences, Zanjan, Iran. Email: b_sadeghi_b@iasbs.ac.ir Homepage: http://iasbs.ac.ir/~b_sadeghi_b/
  2. • Dr Shahriar Mohammadi Faculty of Industrial Engineering, Khaje Nasir Toosi University of Technology, Tehran, Iran. Email: Mohammadi@kntu.ac.ir Homepage: http://wp.kntu.ac.ir/mohammadi/

Details

Primary Language

English

Subjects

-

Journal Section

Research Article

Authors

Shahriar Mohammadı
Iran

Bahram Sadeghı Bıgham
Iran

Farhad Shams
Iran

Publication Date

March 22, 2019

Submission Date

April 17, 2018

Acceptance Date

February 12, 2019

Published in Issue

Year 2019 Volume: 40 Number: 1

DOI

https://doi.org/10.17776/csj.415336

IZ

https://izlik.org/JA57FG54GE

Cite

RIS / Bibtex
APA
Farajıan, M. A., Mohammadı, S., Sadeghı Bıgham, B., & Shams, F. (2019). Selecting Smart Strategies Based on Big Data Techniques and SPACE Matrix (FASE model). Cumhuriyet Science Journal, 40(1), 253-264. https://doi.org/10.17776/csj.415336

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