Researchers Emel Yıldız
avatar
Emel Yıldız Dr. GÜMÜŞHANE ÜNİVERSİTESİ
Publication 17 Review 54 CrossRef Cited 31 TR Dizin Cited 6
17 Publication
54 Review
31 CrossRef Cited
6 TR Dizin Cited
0000-0001-7190-593X

Research Fields

Service Marketing Advertisement Sales Management

Institution

GÜMÜŞHANE ÜNİVERSİTESİ

Popular Publications

Effects of Trustworthıness, Attractiveness and Expertness on Brand Attitude, Purchase Intention and E-Word-of-Mouth Marketing: The Case of Instagram
Authors: İbrahim Avcı , Emel Yıldız
Published: 2019 , Kocaeli University Journal of Social Sciences
DOI: 10.35343/kosbed.569351
CITED 11 FAVORITE 3 TOTAL DOWNLOAD COUNT 3260

11

3

3260

EFFECTS OF VISUAL AND VERBAL SHARINGS OF INSTAGRAM INFLUENCERS ON BRAND SWITCHING, BRAND ATTITUDE AND ELECTRONIC WORD-OF-MOUTH
Authors: Emel Yıldız , İbrahim Avcı
Published: 2019 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.552765
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 2673

4

2

2673

THE EFFECTS OF PERCEIVED QUALITY, PRICE AND PRODUCT FOR PRESENT-DAY PRODUCTS SOLD IN DISCOUNT MARKETS ON THE REPURCHASE INTENTION AND THE MEDIATING ROLE OF WORD OF MOUTH MARKETING BEHAVIOR
Authors: İbrahim Avcı , Emel Yıldız
Published: 2021 , Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 806

0

2

806

Effects of Prestige, Experience and Word-of-Mouth Communication on University Preferences
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 450

0

2

450

Investigation of Satisfaction and Behaviors of Students Using Distance Education in the Covid-19 Pandemic Process within the Framework of Technology Acceptance Model
Authors: İbrahim Avcı , Emel Yıldız
Published: 2021 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1585

0

1

1585

Publications

THE LEVEL OF PREPARATION FOR DISASTERS AND EMERGENCIES IN HOSPITALS: THE IMPACT OF PLANNING LEVEL, EXERCISE LEVEL AND UNIT ACTIVITY LEVEL
Authors: Öznur Çınar , Emel Yıldız
Published: 2024 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1424720
FAVORITE 0 TOTAL DOWNLOAD COUNT 80

0

80

Evaluation of Consumer Complaints: A Case Study Using MAXQDA 2020 Data Analysis Software
Authors: Mahmut Koçan , Emel Yıldız
Published: 2024 , Journal of the Faculty of Economics and Administrative Sciences
DOI: 10.18074/ckuiibfd.1318853
FAVORITE 0 TOTAL DOWNLOAD COUNT 173

0

173

The Effects of Experiential Marketing on Word of Mouth and Repurchase Intention: An Application for Tea Stores
Authors: Özlem Şibil , Emel Yıldız
Published: 2023 , Karadeniz Sosyal Bilimler Dergisi
DOI: 10.38155/ksbd.1283317
FAVORITE 0 TOTAL DOWNLOAD COUNT 176

0

176

Parasal Ve Parasal Olmayan Satış Tutundurmanın Marka Tercihi ve Marka Güveni Üzerindeki Etkileri
Authors: Emel Yıldız , Halil Hakdan Öz
Published: 2023 , Iğdır Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.54600/igdirsosbilder.1132006
FAVORITE 1 TOTAL DOWNLOAD COUNT 343

1

343

THE EFFECTS OF PERCEIVED QUALITY, PRICE AND PRODUCT FOR PRESENT-DAY PRODUCTS SOLD IN DISCOUNT MARKETS ON THE REPURCHASE INTENTION AND THE MEDIATING ROLE OF WORD OF MOUTH MARKETING BEHAVIOR
Authors: İbrahim Avcı , Emel Yıldız
Published: 2021 , Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 806

2

806

Investigation of Satisfaction and Behaviors of Students Using Distance Education in the Covid-19 Pandemic Process within the Framework of Technology Acceptance Model
Authors: İbrahim Avcı , Emel Yıldız
Published: 2021 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1585

1

1585

The Effect of Brand Dimensions on Brand Evangelism
Authors: Ahmet Kırmızıbiber , Emel Yıldız
Published: 2021 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.882473
FAVORITE 0 TOTAL DOWNLOAD COUNT 459

0

459

Marka Logolarının Marka Özgünlüğü Üzerindeki Etkileri
Authors: Emel Yıldız , Ahmet Kırmızıbiber
Published: 2020 , ODU Journal of Social Sciences Research
DOI: 10.48146/odusobiad.735226
FAVORITE 1 TOTAL DOWNLOAD COUNT 1805

1

1805

Effects of Trustworthıness, Attractiveness and Expertness on Brand Attitude, Purchase Intention and E-Word-of-Mouth Marketing: The Case of Instagram
Authors: İbrahim Avcı , Emel Yıldız
Published: 2019 , Kocaeli University Journal of Social Sciences
DOI: 10.35343/kosbed.569351
FAVORITE 3 TOTAL DOWNLOAD COUNT 3260

3

3260

Effects of Prestige, Experience and Word-of-Mouth Communication on University Preferences
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Gümüşhane University Journal of Social Sciences Institute
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 450

2

450

EFFECTS OF VISUAL AND VERBAL SHARINGS OF INSTAGRAM INFLUENCERS ON BRAND SWITCHING, BRAND ATTITUDE AND ELECTRONIC WORD-OF-MOUTH
Authors: Emel Yıldız , İbrahim Avcı
Published: 2019 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.552765
FAVORITE 2 TOTAL DOWNLOAD COUNT 2673

2

2673

THE EFFECTS OF GREENWASH ON THE GREEN BRAND EQUITY: AN APPLICATION ON CAR BRANDS
Authors: Emel Yıldız , Ahmet Kırmızıbiber
Published: 2019 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.583003
FAVORITE 1 TOTAL DOWNLOAD COUNT 2100

1

2100

Antecedenets and outcomes of brand love: An application in the Eastern Black Sea Region
Authors: Emel Yıldız , Reyhan Günaydın
Published: 2019 , Optimum Journal of Economics and Management Sciences
DOI: 10.17541/optimum.536453
FAVORITE 0 TOTAL DOWNLOAD COUNT 1909

0

1909

IMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND PERSONALITY: AN APPLICATION ON CREAM CHOCOLATE CONSUMERS
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.491848
FAVORITE 1 TOTAL DOWNLOAD COUNT 3023

1

3023

EFFECTS OF PRODUCT INNOVATION AND PRODUCT QUALITY ON BRAND LOYALTY: AN EMPIRICAL STUDY ON SMART MOBILE PHONES
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Global Journal of Economics and Business Studies
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 879

0

879

Factors Affecting the Use of E-Government Services by Companies: An Application on EKAP
Authors: Salih Yıldız , Mehmet Hanefi Topal , Emel Yıldız , Büşra Tosunoğlu
Published: 2018 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.391592
FAVORITE 0 TOTAL DOWNLOAD COUNT 1344

0

1344

EFFECTS OF SERVICE QUALITY ON CUSTOMER SATISFACTION, TRUST, CUSTOMER LOYALTY AND WORD OF MOUTH: AN APPLICATION ON CARGO COMPANIES IN GÜMÜŞHANE
Authors: Emel Yıldız
Published: 2017 , Global Journal of Economics and Business Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 4736

1

4736

Articles published in
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Global Journal of Economics and Business Studies
Global Journal of Economics and Business Studies
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Iğdır Üniversitesi Sosyal Bilimler Dergisi
Iğdır Üniversitesi Sosyal Bilimler Dergisi
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Journal of the Faculty of Economics and Administrative Sciences
Journal of the Faculty of Economics and Administrative Sciences
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Kocaeli University Journal of Social Sciences
Kocaeli University Journal of Social Sciences
ODU Journal of Social Sciences Research
ODU Journal of Social Sciences Research
Optimum Journal of Economics and Management Sciences
Optimum Journal of Economics and Management Sciences
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Editorship
Paradigma: İktisadi ve İdari Araştırmalar Dergisi
Paradigma: İktisadi ve İdari Araştırmalar Dergisi
Section Editor
Editorial Board Memberships
The Journal of International Scientific Researches
The Journal of International Scientific Researches

Reviews

Alanya Academic Review
Alanya Academic Review
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Global Journal of Economics and Business Studies
Global Journal of Economics and Business Studies
Gümüşhane University Journal of Social Sciences Institute
Gümüşhane University Journal of Social Sciences Institute
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Journal of Human and Social Sciences
Journal of Human and Social Sciences
Research of Financial Economic and Social Studies
Research of Financial Economic and Social Studies
The Journal of International Scientific Researches
The Journal of International Scientific Researches

Publications

The Effect of Brand Dimensions on Brand Evangelism
Authors: Ahmet Kırmızıbiber , Emel Yıldız
Published: 2021 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.882473
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 459

2

0

459

Marka Logolarının Marka Özgünlüğü Üzerindeki Etkileri
Authors: Emel Yıldız , Ahmet Kırmızıbiber
Published: 2020 , ODU Journal of Social Sciences Research
DOI: 10.48146/odusobiad.735226
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1805

1

1

1805

Effects of Trustworthıness, Attractiveness and Expertness on Brand Attitude, Purchase Intention and E-Word-of-Mouth Marketing: The Case of Instagram
Authors: İbrahim Avcı , Emel Yıldız
Published: 2019 , Kocaeli University Journal of Social Sciences
DOI: 10.35343/kosbed.569351
CITED 11 FAVORITE 3 TOTAL DOWNLOAD COUNT 3260

11

3

3260

EFFECTS OF VISUAL AND VERBAL SHARINGS OF INSTAGRAM INFLUENCERS ON BRAND SWITCHING, BRAND ATTITUDE AND ELECTRONIC WORD-OF-MOUTH
Authors: Emel Yıldız , İbrahim Avcı
Published: 2019 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.552765
CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 2673

4

2

2673

THE EFFECTS OF GREENWASH ON THE GREEN BRAND EQUITY: AN APPLICATION ON CAR BRANDS
Authors: Emel Yıldız , Ahmet Kırmızıbiber
Published: 2019 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.583003
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 2100

5

1

2100

Antecedenets and outcomes of brand love: An application in the Eastern Black Sea Region
Authors: Emel Yıldız , Reyhan Günaydın
Published: 2019 , Optimum Journal of Economics and Management Sciences
DOI: 10.17541/optimum.536453
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 1909

3

0

1909

IMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND PERSONALITY: AN APPLICATION ON CREAM CHOCOLATE CONSUMERS
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.491848
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 3023

4

1

3023

Factors Affecting the Use of E-Government Services by Companies: An Application on EKAP
Authors: Salih Yıldız , Mehmet Hanefi Topal , Emel Yıldız , Büşra Tosunoğlu
Published: 2018 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.391592
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1344

1

0

1344

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