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Researchers
Atilla Yücel
Atilla Yücel
Assoc. Prof. Dr.
FIRAT UNIVERSITY
Publication
15
Review
45
CrossRef Cited
26
15
Publication
45
Review
26
CrossRef Cited
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Summary
Publications
Peer Review
Cited
Research Fields
Marketing
Consumer Behaviour
Institution
FIRAT UNIVERSITY
Popular Publications
YAPAY ZEKÂ ALANINDAKİ GELİŞMELERİN İNSAN KAYNAKLARI YÖNETİMİNE ETKİSİ
Authors:
Yunus Emre Gür
,
Cem Ayden
,
Atilla Yücel
Published: 2019 ,
Firat University International Journal of Economics and Administrative Sciences
DOI: -
CITED
0
FAVORITE
4
TOTAL DOWNLOAD COUNT
16552
0
CITED
4
FAVORITE
16552
TOTAL DOWNLOAD COUNT
Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors:
Nurcan Yücel
,
Atilla Yücel
,
Yunus Emre Gür
,
Koray Gündüz
Published: 2020 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
CITED
2
FAVORITE
2
TOTAL DOWNLOAD COUNT
1928
2
CITED
2
FAVORITE
1928
TOTAL DOWNLOAD COUNT
WEB TABANLI E-TİCARETİN İMALAT KOBİ’LERİNDEKİ PAZARLAMA FAALİYETLERİ İLE İLİŞKİSİNE YÖNELİK BİR ALAN ARAŞTIRMASI (TRB1 BÖLGESİ İMALAT KOBİ’LERİ ARAŞTIRMASI)
Authors:
Ahmet Aydın
,
Atilla Yücel
Published: 2018 ,
Firat University International Journal of Economics and Administrative Sciences
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
744
0
CITED
1
FAVORITE
744
TOTAL DOWNLOAD COUNT
Neuromarketing Literature Revıew
Authors:
Atilla Yücel
,
Pınar Coşkun
Published: 2018 ,
Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.460933
CITED
10
FAVORITE
1
TOTAL DOWNLOAD COUNT
18438
10
CITED
1
FAVORITE
18438
TOTAL DOWNLOAD COUNT
MEASURING CONSUMER BRAND PERCEPTIONS IN TERMS OF NEUROMARKETING BY USING THE EEG METHOD: AN EXPERIMENTAL STUDY ON THE AUTOMOTIVE INDUSTRY
Authors:
Atilla Yücel
,
Ahmed İhsan Şimşek
Published: 2019 ,
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1119
0
CITED
1
FAVORITE
1119
TOTAL DOWNLOAD COUNT
Publications
Electronic Word-of-Mouth Communication: An Analysis of Dutch and Belgian Tourists' Comments on Accommodation Establishments in Türkiye
Authors:
Makbule Ezel Dündar
,
Nurcan Yücel
,
Atilla Yücel
Published: 2024 ,
Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.1374352
FAVORITE
1
TOTAL DOWNLOAD COUNT
183
1
FAVORITE
183
TOTAL DOWNLOAD COUNT
Service Marketing In Municipalities: An Application On Municipal Services In Kabul (Afghanistan)
Authors: Mohammad Hussien Rahımı,
Atilla Yücel
Published: 2021 ,
Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
290
1
FAVORITE
290
TOTAL DOWNLOAD COUNT
An Experimental Study on Consumers' Perceptions of Electronic Commerce Sites with EEG Method
Authors:
Pınar Coşkun
,
Atilla Yücel
Published: 2021 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.720686
FAVORITE
0
TOTAL DOWNLOAD COUNT
987
0
FAVORITE
987
TOTAL DOWNLOAD COUNT
BANKA REKLAMLARINDAKİ ÜNLÜLERE TÜKETİCİ TEPKİLERİ: EEG SİNYALLERİNDEN ÇIKARIMLAR
Authors:
Süleyman Donmuş
,
Atilla Yücel
Published: 2020 ,
Journal of Economics Public Finance Business
DOI: 10.46737/emid.788170
FAVORITE
1
TOTAL DOWNLOAD COUNT
982
1
FAVORITE
982
TOTAL DOWNLOAD COUNT
KIZILAY’IN SOSYAL YARDIM İÇERİKLİ AFİŞLERİNİN EYE-TRACKİNG İLE İNCELENMESİ
Authors:
Atilla Yücel
, Zekeriya Göker
Published: 2020 ,
Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1173
0
FAVORITE
1173
TOTAL DOWNLOAD COUNT
Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors:
Nurcan Yücel
,
Atilla Yücel
,
Yunus Emre Gür
,
Koray Gündüz
Published: 2020 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
FAVORITE
2
TOTAL DOWNLOAD COUNT
1928
2
FAVORITE
1928
TOTAL DOWNLOAD COUNT
YAPAY ZEKÂ ALANINDAKİ GELİŞMELERİN İNSAN KAYNAKLARI YÖNETİMİNE ETKİSİ
Authors:
Yunus Emre Gür
,
Cem Ayden
,
Atilla Yücel
Published: 2019 ,
Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE
4
TOTAL DOWNLOAD COUNT
16552
4
FAVORITE
16552
TOTAL DOWNLOAD COUNT
İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ
Authors:
Atilla Yücel
Published: 2019 ,
Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.538680
FAVORITE
0
TOTAL DOWNLOAD COUNT
7013
0
FAVORITE
7013
TOTAL DOWNLOAD COUNT
MEASURING CONSUMER BRAND PERCEPTIONS IN TERMS OF NEUROMARKETING BY USING THE EEG METHOD: AN EXPERIMENTAL STUDY ON THE AUTOMOTIVE INDUSTRY
Authors:
Atilla Yücel
,
Ahmed İhsan Şimşek
Published: 2019 ,
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
1119
1
FAVORITE
1119
TOTAL DOWNLOAD COUNT
Neuromarketing Literature Revıew
Authors:
Atilla Yücel
,
Pınar Coşkun
Published: 2018 ,
Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.460933
FAVORITE
1
TOTAL DOWNLOAD COUNT
18438
1
FAVORITE
18438
TOTAL DOWNLOAD COUNT
TÜRK BANKACILIK SEKTÖRÜNÜN GELİŞİMİ VE TUNCELİ İLİNDE BANKACILIK SEKTÖRÜ
Authors:
Yavuz Atlı
,
Atilla Yücel
,
İrem Tanyıldızı
Published: 2018 ,
Munzur Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
2184
0
FAVORITE
2184
TOTAL DOWNLOAD COUNT
WEB TABANLI E-TİCARETİN İMALAT KOBİ’LERİNDEKİ PAZARLAMA FAALİYETLERİ İLE İLİŞKİSİNE YÖNELİK BİR ALAN ARAŞTIRMASI (TRB1 BÖLGESİ İMALAT KOBİ’LERİ ARAŞTIRMASI)
Authors:
Ahmet Aydın
,
Atilla Yücel
Published: 2018 ,
Firat University International Journal of Economics and Administrative Sciences
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
744
1
FAVORITE
744
TOTAL DOWNLOAD COUNT
TÜKETİCİ DAVRANIŞLARINI ANALİZ ETMEDE NÖROPAZARLAMA YÖNTEM VE ARAÇLARININ KULLANIMI
Authors:
Atilla Yücel
,
Ahmed İhsan Şimşek
Published: 2018 ,
İnönü University International Journal of Social Sciences (INIJOSS)
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
4683
1
FAVORITE
4683
TOTAL DOWNLOAD COUNT
City Marketing and City Branding: Elazig Province Example
Authors:
Atilla Yücel
, Mert Öztürk
Published: 2018 ,
Fırat Üniversitesi Harput Araştırmaları Dergisi
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
2947
0
FAVORITE
2947
TOTAL DOWNLOAD COUNT
BİR NÖROPAZARLAMA ARAŞTIRMASININ DENEYSEL YOLCULUĞU VE ARAŞTIRMANIN İLK İPUÇLARI
Authors:
Atilla Yücel
, Fatma Çubuk
Published: 2016 ,
Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/fusbed.02852
FAVORITE
1
TOTAL DOWNLOAD COUNT
7770
1
FAVORITE
7770
TOTAL DOWNLOAD COUNT
Articles published in
Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Fırat Üniversitesi Harput Araştırmaları Dergisi
Fırat Üniversitesi Sosyal Bilimler Dergisi
Firat University International Journal of Economics and Administrative Sciences
İnönü University International Journal of Social Sciences (INIJOSS)
Journal of Economics Public Finance Business
Munzur Üniversitesi Sosyal Bilimler Dergisi
Süleyman Demirel University Visionary Journal
Reviews
Academic Review of Economics and Administrative Sciences
Acta Infologica
Afyon Kocatepe University Journal of Social Sciences
Akademi Sosyal Bilimler Dergisi
Bilecik Şeyh Edebali University Journal of Social Science
Bolu Abant İzzet Baysal University Journal of Graduate School of Social Sciences
Business Economics and Management Research Journal
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Fırat Üniversitesi Harput Araştırmaları Dergisi
Fırat Üniversitesi Sosyal Bilimler Dergisi
Firat University International Journal of Economics and Administrative Sciences
Güncel Turizm Araştırmaları Dergisi
Hitit University Journal of Social Sciences Institute
Hukuk ve İktisat Araştırmaları Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
International Journal of Management Information Systems and Computer Science
Journal of Economics Business and Political Researches
Journal of Erciyes Communication
Journal of Internet Applications and Management
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of the Human and Social Science Researches
Journal of Tourism Intelligence and Smartness
Kafkas University Journal of Economics and Administrative Sciences Faculty
Karadeniz Sosyal Bilimler Dergisi
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Nevşehir Hacı Bektaş Veli University Journal of ISS
Oneri
OPUS International Journal of Society Researches
OPUS Journal of Society Research
Pamukkale University Journal of Social Sciences Institute
Qualitative Social Sciences
Research of Financial Economic and Social Studies
Sinop Üniversitesi Sosyal Bilimler Dergisi
The Journal of Turkish Social Research
Turkish Review of Communication Studies
Publications
An Experimental Study on Consumers' Perceptions of Electronic Commerce Sites with EEG Method
Authors:
Pınar Coşkun
,
Atilla Yücel
Published: 2021 ,
Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.720686
CITED
2
FAVORITE
0
TOTAL DOWNLOAD COUNT
987
2
CITED
0
FAVORITE
987
TOTAL DOWNLOAD COUNT
Examining Retro Marketing Ads From the Perspective of Neuromarketing: The Example of Nestle Brand
Authors:
Nurcan Yücel
,
Atilla Yücel
,
Yunus Emre Gür
,
Koray Gündüz
Published: 2020 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.566698
CITED
2
FAVORITE
2
TOTAL DOWNLOAD COUNT
1928
2
CITED
2
FAVORITE
1928
TOTAL DOWNLOAD COUNT
İHRACAT PAZARLAMASI STRATEJİLERİ İLE FİRMA PERFORMANSI İLİŞKİSİ
Authors:
Atilla Yücel
Published: 2019 ,
Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.538680
CITED
3
FAVORITE
0
TOTAL DOWNLOAD COUNT
7013
3
CITED
0
FAVORITE
7013
TOTAL DOWNLOAD COUNT
Neuromarketing Literature Revıew
Authors:
Atilla Yücel
,
Pınar Coşkun
Published: 2018 ,
Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/firatsbed.460933
CITED
10
FAVORITE
1
TOTAL DOWNLOAD COUNT
18438
10
CITED
1
FAVORITE
18438
TOTAL DOWNLOAD COUNT
BİR NÖROPAZARLAMA ARAŞTIRMASININ DENEYSEL YOLCULUĞU VE ARAŞTIRMANIN İLK İPUÇLARI
Authors:
Atilla Yücel
, Fatma Çubuk
Published: 2016 ,
Fırat Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18069/fusbed.02852
CITED
9
FAVORITE
1
TOTAL DOWNLOAD COUNT
7770
9
CITED
1
FAVORITE
7770
TOTAL DOWNLOAD COUNT
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