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A STUDY OF THE EFFECTS OF COMPETITIVE STRATEGIES ON STAKEHOLDERS RELATIONSHIP MANAGEMENT AND STAKEHOLDER BEHAVIOR

Year 2016, Volume: 3 Issue: 3, 234 - 247, 30.09.2016
https://doi.org/10.17261/Pressacademia.2016321995

Abstract

In the 21st century, the businesses can communicate
and share information rapidly and efficiently by using technologies that are in
constant development and change and can gain more at less cost. These
developments and changes in the business world force us to reconsider the
stakeholder concept in more detail and in a comprehensive manner and to examine
the need for more open and clear management style. The concept of stakeholder
management is very important for the businesses in terms of their position, their
corporate structure, which customer groups effect the businesses, how they
could survive and be successful, and how they would respond to the needs and
requirements of the stakeholders. When we examine the stakeholder concept in
traditional sense, we can see that the stakeholders such as the employees,
shareholders, suppliers, customers, society, non-governmental organizations,
government and media have a significant effect on businesses. In this study,
the employees were examined as a primary stakeholder and a research carried out
to understand how their attitudes and behaviours were effected from competitive
strategies.  In order to ensure the
continuity of the business and implementation of its activities, the businesses
should evaluate and analyse the main stakeholders thoroughly and fulfil
necessary responsibilities. 

References

  • Azmat & Samaratunga, 2009, “The role of NGOs in CSR: Mutual perceptions among stakeholders”, Journal of Business Ethics, vol. 88, pp. 175–197
  • Bono, Edward De, 1996, “Rekabetüstü”, Çev. Oya Özel, Remzi Kitabevi,
  • Brickson, 2007, “Organizational identity orientation: The genesis of the role of the firm and distinct forms of social value”, Academy of Management, vol. 32, no. 3, pp. 864-888
  • Byung Il Park, Agnieszka Chidlow, Jiyul Choi, 2014, “Corporate social responsibility: Stakeholders influence on MNEs’ activities”, International Business Review, pp. 1-14
  • Celuch, 2002, “The effects of perceived market and learning orientation on assessed organizational capabilities”, Industrial Marketing Management, vol. 31, no. 6, pp. 545–554
  • Chang, Shih-Chia, Lin, Neng-Pai, Yang, Chen-Lung and Sheu, Chewn. 2003, “Quality dimensions, capabilities ve business strategy: an empirical study in high-tech industry”, Total Quality Management, vol. 14, no. 4, pp. 407-421
  • Chaston, Ian, Mangles, Terry, 1997, “Core capabilities as predictors of growth potential in small manufacturing firms”, Journal of Small Business Management pp. 47-57.
  • Cindy McCauley & Michael Wakefield, 2006, “Talent Management in the 21st Century: Help Your Company Find, Develop And Keep its Strongest Workers”, The Journal For Quality and Participation, vol. 29, no. 4, p.4
  • David A.Aaker, 1996, “Building Strong Brands”, The Free Press, A division of simon & Schuster Inc.
  • Dess G. & Davies Beard, 1984, “Dimensions of organizational task environments”, Administrative Science Quarterly, vol. 29, pp. 52–73.
  • Duane, 1999, “Conflict Management in Buyer-Seller Relationships”, University of Florida, p. 127
  • Eren, Erol, 2002, “Stratejik Yönetim ve Isletme Politikasi”, Beta Basim, Istanbul.
  • Freeman, R. Edward, 1984, “Strategic Management: A Stakeholder Approach”, Pitman, Boston, p. 276
  • R. Edward Freeman, 2010, “Strategic management: A stakeholder approach”, Cambridge University Press
  • Freeman, R. Edward , Fitil & Parmar, 2004, “The Stakeholder Approach Revisited”, Zeitschrift für Wirtschaftund Unternehmensethik, vol. 5, no. 3, pp. 228-241
  • Friedman & Miles, 2002, “Developing Stakeholder Theory”, Journal of Management Studies, vol. 39, no. 1, pp. 1–21
  • Grant, Robert M, 1991, “The resource-based theory of competitive advantage: Implications for strategy formulation”, California Management Review, vol. 33, no. 3, pp. 114–135
  • Jansson, Eva, 2005, “The Stakeholder Model: The Influence of the Ownership and Governance Structures”, Journal of Business Ethics, vol. 56, pp. 1-13
  • Jiyul Choi, 2014, “Corporate social responsibility: Stakeholders influence on MNEs’ activities”, International Business Review, vol. 23, no. 5, pp. 966–980
  • Jones, B, 2011, “Shareholder value versus stakeholder values: CSR and financialization in global food firms”, Oxford University Press.
  • Kohli & Jaworski, 1990, “Market Orientation: The Construct, Research Propositions, and Managerial Implications”, Journal of Marketing, vol. 54, no. 2, pp. 1-18
  • Ladd, Brenda Scott, Verena Marshall, 2004, “Participation in Decision Making: A Matter of Context”, The Leadership&Organization Development Journal, vol. 25, no. 8, pp. 646-662
  • Laplume Andre O, Sonpar & Litz, 2008, “Stakeholder Theory: Reviewing a Theory That Moves Us”, Journal of Management
  • Leonidou, Palihawadana & Theodosiou, 2006, “An Integrated Model of the Behavioural Dimensions of Industrial Buyer-Seller Relationships”, European Journal of Marketing, vol. 40, no. 1/2, pp. 145-173
  • Lynch, Daniel F., Keller, Scott B. & Ozment, John, 2000, “The effects of logistics capabilities and strategy on firm performance”, Journal of Business Logistics, vol. 21, no. 2, pp. 47-67
  • Mana Kalathil & Rudolf, 1995, “Corporate social responsibility in a globalizing market”, Advanced Management Journal, vol. 60, no. 1, pp. 29–47
  • Marta Fossas Olalla, 1999, “The resource-based theory and human resources”, Journal of International Advances in Economic Research, vol. 5, no. 1, pp. 84-92
  • McVea., Freeman, 2005, “A names-and-faces approach to stakeholder management how focusing on stakeholders as individuals can bring ethics and entrepreneurial strategy together”, Journal of Management Inquiry, vol.14, no.1, pp. 57-69.
  • Medina-Munoz, Garcia-Falcon, 2002, “Building the Valuable Connection Hotels and Travel Agents”, Cornell Hotel and Restaurant Administration Quarterly, vol. 43, no. 3, pp. 46-52
  • Mohr & Speakman, 1994, “Characteristics of Partnership Success: Partnership Attributes, Communication Behaviour and Conflict Resolution Techniques”, Strategic Management Journal, vol. 15, no. 2, pp. 135-152
  • Monczka, 1998, “Success Factors in Strategic Supplier Alliances”, The Buying Company Perspective, vol. 29, no. 3, pp. 553–577
  • Paulraj, Lado & Chen, 2007, “Inter-organizational Communication As A Relational Competency: Antecedents and Performance Outcomes in Collaborative Buyer-Supplier Relations”, Journal of Operations Management, pp. 1-20.
  • Polonsky, Michael Jay, 1995, “A Stakeholder Theory Approach to Designing Environmental Marketing Strategy”, Journal of Business & Industrial Marketing, vol. 10, no. 3, pp. 36–40
  • Porter, Michael E, 1980, “Competitive Strategies: Techniques for Analyzing Industries and Competitors”, The Free Press, New York.
  • Porter, Michael E, 1985, “Competitive Advantage-Creating and Sustaining Superior Performance”, The Free Press, New York.
  • Preble, Jhon F, 2005, “Toward a Comprehensive Model of Stakeholder Management”, Business and Society Review, vol. 110, no. 4, pp. 423-424
  • Qu, Byung Il Park, 2007, “Effects of government regulations, market orientation and ownership structure on corporate social responsibility in China: An empirical study”, International Journal of Management, vol. 24, no. 3, pp. 582–591
  • Rosenzweig, Eve D, Roth, Aleda V. & Dean Jr., James W, 2003, “The influence of an integration strategy on competitive capabilities business performance: an exploratory study of consumer products manufacturers”, Journal of Operations Management, vol. 21, pp. 437-456
  • Ruth Spellman, 2011, “Managers and Leaders Who Can: How You Survive and Succeed in The New Economy”, p. 93
  • Slater & Narver, 1993, "Product-market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types", European Journal of Marketing, vol. 27, no. 10, pp. 33-51
  • Solomon, 2001, “The dynamics of corporate change: management's evaluation of stakeholder characteristics”, Human Systems Management, vol. 20, no. 3, p. 257.
  • Stoner, 1978, “Management”, Prentice Hall Inc, New Jersey, p. 345
  • Svendsen & Laberge, 2005, “Convening Stakeholder Networks A New Way of Thinking, Being and Engaging”, Greenleaf Publishing, p. 103
  • Thomas S. Bateman & J. Michael Crant, 1993, Journal of Organizational Behavior, vol. 14, no. 2, pp. 103–118
  • Tixier, 2003, “Note: Soft vs. hard approach in communicating on corporate social responsibility”, Thunderbird International Business Review, vol. 45, no. 1, pp. 71–91
  • Vorhies et al, 1999, "The capabilities and performance advantages of market-driven firms", European Journal of Marketing, vol. 33, no. 11/12, pp. 1171 - 1202
  • Yamin, et al, 1999, “Relationship between generic strategies, competitive advantage and organizational performance: an empirical analysis, Technovation”, vol. 19, no. 8, pp. 507–518
  • Yang & Rivers, 2009, “Antecedents of CSR practices in MNCs’ subsidiaries: A stakeholder and institutional perspective”, Journal of Business Ethics, vol. 86, pp. 155–169
  • Yoo, Boonghee C., Naveen Donthu, 2001, "Developing and validating a multidimensional consumer-based brand equity scale", Journal of Business Research, vol. 52, no. 1, pp. 1-14
  • Yoo, Boonghee C., Naveen Donthu & Sungho Lee, 2000, "An Examination of Selected Marketing Mix Elements and Brand Equity", Journal of the Academy of Marketing Science, vol. 28, no. 2, pp. 195-211.
  • Yoon, E., H.J. Guffey & V. Kijewski, 1993, "The effects of information and company reputation on intentions to buy a business service", Journal of Business Research, vol. 27, pp. 215-228.
Year 2016, Volume: 3 Issue: 3, 234 - 247, 30.09.2016
https://doi.org/10.17261/Pressacademia.2016321995

Abstract

References

  • Azmat & Samaratunga, 2009, “The role of NGOs in CSR: Mutual perceptions among stakeholders”, Journal of Business Ethics, vol. 88, pp. 175–197
  • Bono, Edward De, 1996, “Rekabetüstü”, Çev. Oya Özel, Remzi Kitabevi,
  • Brickson, 2007, “Organizational identity orientation: The genesis of the role of the firm and distinct forms of social value”, Academy of Management, vol. 32, no. 3, pp. 864-888
  • Byung Il Park, Agnieszka Chidlow, Jiyul Choi, 2014, “Corporate social responsibility: Stakeholders influence on MNEs’ activities”, International Business Review, pp. 1-14
  • Celuch, 2002, “The effects of perceived market and learning orientation on assessed organizational capabilities”, Industrial Marketing Management, vol. 31, no. 6, pp. 545–554
  • Chang, Shih-Chia, Lin, Neng-Pai, Yang, Chen-Lung and Sheu, Chewn. 2003, “Quality dimensions, capabilities ve business strategy: an empirical study in high-tech industry”, Total Quality Management, vol. 14, no. 4, pp. 407-421
  • Chaston, Ian, Mangles, Terry, 1997, “Core capabilities as predictors of growth potential in small manufacturing firms”, Journal of Small Business Management pp. 47-57.
  • Cindy McCauley & Michael Wakefield, 2006, “Talent Management in the 21st Century: Help Your Company Find, Develop And Keep its Strongest Workers”, The Journal For Quality and Participation, vol. 29, no. 4, p.4
  • David A.Aaker, 1996, “Building Strong Brands”, The Free Press, A division of simon & Schuster Inc.
  • Dess G. & Davies Beard, 1984, “Dimensions of organizational task environments”, Administrative Science Quarterly, vol. 29, pp. 52–73.
  • Duane, 1999, “Conflict Management in Buyer-Seller Relationships”, University of Florida, p. 127
  • Eren, Erol, 2002, “Stratejik Yönetim ve Isletme Politikasi”, Beta Basim, Istanbul.
  • Freeman, R. Edward, 1984, “Strategic Management: A Stakeholder Approach”, Pitman, Boston, p. 276
  • R. Edward Freeman, 2010, “Strategic management: A stakeholder approach”, Cambridge University Press
  • Freeman, R. Edward , Fitil & Parmar, 2004, “The Stakeholder Approach Revisited”, Zeitschrift für Wirtschaftund Unternehmensethik, vol. 5, no. 3, pp. 228-241
  • Friedman & Miles, 2002, “Developing Stakeholder Theory”, Journal of Management Studies, vol. 39, no. 1, pp. 1–21
  • Grant, Robert M, 1991, “The resource-based theory of competitive advantage: Implications for strategy formulation”, California Management Review, vol. 33, no. 3, pp. 114–135
  • Jansson, Eva, 2005, “The Stakeholder Model: The Influence of the Ownership and Governance Structures”, Journal of Business Ethics, vol. 56, pp. 1-13
  • Jiyul Choi, 2014, “Corporate social responsibility: Stakeholders influence on MNEs’ activities”, International Business Review, vol. 23, no. 5, pp. 966–980
  • Jones, B, 2011, “Shareholder value versus stakeholder values: CSR and financialization in global food firms”, Oxford University Press.
  • Kohli & Jaworski, 1990, “Market Orientation: The Construct, Research Propositions, and Managerial Implications”, Journal of Marketing, vol. 54, no. 2, pp. 1-18
  • Ladd, Brenda Scott, Verena Marshall, 2004, “Participation in Decision Making: A Matter of Context”, The Leadership&Organization Development Journal, vol. 25, no. 8, pp. 646-662
  • Laplume Andre O, Sonpar & Litz, 2008, “Stakeholder Theory: Reviewing a Theory That Moves Us”, Journal of Management
  • Leonidou, Palihawadana & Theodosiou, 2006, “An Integrated Model of the Behavioural Dimensions of Industrial Buyer-Seller Relationships”, European Journal of Marketing, vol. 40, no. 1/2, pp. 145-173
  • Lynch, Daniel F., Keller, Scott B. & Ozment, John, 2000, “The effects of logistics capabilities and strategy on firm performance”, Journal of Business Logistics, vol. 21, no. 2, pp. 47-67
  • Mana Kalathil & Rudolf, 1995, “Corporate social responsibility in a globalizing market”, Advanced Management Journal, vol. 60, no. 1, pp. 29–47
  • Marta Fossas Olalla, 1999, “The resource-based theory and human resources”, Journal of International Advances in Economic Research, vol. 5, no. 1, pp. 84-92
  • McVea., Freeman, 2005, “A names-and-faces approach to stakeholder management how focusing on stakeholders as individuals can bring ethics and entrepreneurial strategy together”, Journal of Management Inquiry, vol.14, no.1, pp. 57-69.
  • Medina-Munoz, Garcia-Falcon, 2002, “Building the Valuable Connection Hotels and Travel Agents”, Cornell Hotel and Restaurant Administration Quarterly, vol. 43, no. 3, pp. 46-52
  • Mohr & Speakman, 1994, “Characteristics of Partnership Success: Partnership Attributes, Communication Behaviour and Conflict Resolution Techniques”, Strategic Management Journal, vol. 15, no. 2, pp. 135-152
  • Monczka, 1998, “Success Factors in Strategic Supplier Alliances”, The Buying Company Perspective, vol. 29, no. 3, pp. 553–577
  • Paulraj, Lado & Chen, 2007, “Inter-organizational Communication As A Relational Competency: Antecedents and Performance Outcomes in Collaborative Buyer-Supplier Relations”, Journal of Operations Management, pp. 1-20.
  • Polonsky, Michael Jay, 1995, “A Stakeholder Theory Approach to Designing Environmental Marketing Strategy”, Journal of Business & Industrial Marketing, vol. 10, no. 3, pp. 36–40
  • Porter, Michael E, 1980, “Competitive Strategies: Techniques for Analyzing Industries and Competitors”, The Free Press, New York.
  • Porter, Michael E, 1985, “Competitive Advantage-Creating and Sustaining Superior Performance”, The Free Press, New York.
  • Preble, Jhon F, 2005, “Toward a Comprehensive Model of Stakeholder Management”, Business and Society Review, vol. 110, no. 4, pp. 423-424
  • Qu, Byung Il Park, 2007, “Effects of government regulations, market orientation and ownership structure on corporate social responsibility in China: An empirical study”, International Journal of Management, vol. 24, no. 3, pp. 582–591
  • Rosenzweig, Eve D, Roth, Aleda V. & Dean Jr., James W, 2003, “The influence of an integration strategy on competitive capabilities business performance: an exploratory study of consumer products manufacturers”, Journal of Operations Management, vol. 21, pp. 437-456
  • Ruth Spellman, 2011, “Managers and Leaders Who Can: How You Survive and Succeed in The New Economy”, p. 93
  • Slater & Narver, 1993, "Product-market Strategy and Performance: An Analysis of the Miles and Snow Strategy Types", European Journal of Marketing, vol. 27, no. 10, pp. 33-51
  • Solomon, 2001, “The dynamics of corporate change: management's evaluation of stakeholder characteristics”, Human Systems Management, vol. 20, no. 3, p. 257.
  • Stoner, 1978, “Management”, Prentice Hall Inc, New Jersey, p. 345
  • Svendsen & Laberge, 2005, “Convening Stakeholder Networks A New Way of Thinking, Being and Engaging”, Greenleaf Publishing, p. 103
  • Thomas S. Bateman & J. Michael Crant, 1993, Journal of Organizational Behavior, vol. 14, no. 2, pp. 103–118
  • Tixier, 2003, “Note: Soft vs. hard approach in communicating on corporate social responsibility”, Thunderbird International Business Review, vol. 45, no. 1, pp. 71–91
  • Vorhies et al, 1999, "The capabilities and performance advantages of market-driven firms", European Journal of Marketing, vol. 33, no. 11/12, pp. 1171 - 1202
  • Yamin, et al, 1999, “Relationship between generic strategies, competitive advantage and organizational performance: an empirical analysis, Technovation”, vol. 19, no. 8, pp. 507–518
  • Yang & Rivers, 2009, “Antecedents of CSR practices in MNCs’ subsidiaries: A stakeholder and institutional perspective”, Journal of Business Ethics, vol. 86, pp. 155–169
  • Yoo, Boonghee C., Naveen Donthu, 2001, "Developing and validating a multidimensional consumer-based brand equity scale", Journal of Business Research, vol. 52, no. 1, pp. 1-14
  • Yoo, Boonghee C., Naveen Donthu & Sungho Lee, 2000, "An Examination of Selected Marketing Mix Elements and Brand Equity", Journal of the Academy of Marketing Science, vol. 28, no. 2, pp. 195-211.
  • Yoon, E., H.J. Guffey & V. Kijewski, 1993, "The effects of information and company reputation on intentions to buy a business service", Journal of Business Research, vol. 27, pp. 215-228.
There are 51 citations in total.

Details

Journal Section Articles
Authors

Zafer Adiguzel This is me

Cemal Zehir

Publication Date September 30, 2016
Published in Issue Year 2016 Volume: 3 Issue: 3

Cite

APA Adiguzel, Z., & Zehir, C. (2016). A STUDY OF THE EFFECTS OF COMPETITIVE STRATEGIES ON STAKEHOLDERS RELATIONSHIP MANAGEMENT AND STAKEHOLDER BEHAVIOR. Research Journal of Business and Management, 3(3), 234-247. https://doi.org/10.17261/Pressacademia.2016321995
AMA Adiguzel Z, Zehir C. A STUDY OF THE EFFECTS OF COMPETITIVE STRATEGIES ON STAKEHOLDERS RELATIONSHIP MANAGEMENT AND STAKEHOLDER BEHAVIOR. RJBM. September 2016;3(3):234-247. doi:10.17261/Pressacademia.2016321995
Chicago Adiguzel, Zafer, and Cemal Zehir. “A STUDY OF THE EFFECTS OF COMPETITIVE STRATEGIES ON STAKEHOLDERS RELATIONSHIP MANAGEMENT AND STAKEHOLDER BEHAVIOR”. Research Journal of Business and Management 3, no. 3 (September 2016): 234-47. https://doi.org/10.17261/Pressacademia.2016321995.
EndNote Adiguzel Z, Zehir C (September 1, 2016) A STUDY OF THE EFFECTS OF COMPETITIVE STRATEGIES ON STAKEHOLDERS RELATIONSHIP MANAGEMENT AND STAKEHOLDER BEHAVIOR. Research Journal of Business and Management 3 3 234–247.
IEEE Z. Adiguzel and C. Zehir, “A STUDY OF THE EFFECTS OF COMPETITIVE STRATEGIES ON STAKEHOLDERS RELATIONSHIP MANAGEMENT AND STAKEHOLDER BEHAVIOR”, RJBM, vol. 3, no. 3, pp. 234–247, 2016, doi: 10.17261/Pressacademia.2016321995.
ISNAD Adiguzel, Zafer - Zehir, Cemal. “A STUDY OF THE EFFECTS OF COMPETITIVE STRATEGIES ON STAKEHOLDERS RELATIONSHIP MANAGEMENT AND STAKEHOLDER BEHAVIOR”. Research Journal of Business and Management 3/3 (September 2016), 234-247. https://doi.org/10.17261/Pressacademia.2016321995.
JAMA Adiguzel Z, Zehir C. A STUDY OF THE EFFECTS OF COMPETITIVE STRATEGIES ON STAKEHOLDERS RELATIONSHIP MANAGEMENT AND STAKEHOLDER BEHAVIOR. RJBM. 2016;3:234–247.
MLA Adiguzel, Zafer and Cemal Zehir. “A STUDY OF THE EFFECTS OF COMPETITIVE STRATEGIES ON STAKEHOLDERS RELATIONSHIP MANAGEMENT AND STAKEHOLDER BEHAVIOR”. Research Journal of Business and Management, vol. 3, no. 3, 2016, pp. 234-47, doi:10.17261/Pressacademia.2016321995.
Vancouver Adiguzel Z, Zehir C. A STUDY OF THE EFFECTS OF COMPETITIVE STRATEGIES ON STAKEHOLDERS RELATIONSHIP MANAGEMENT AND STAKEHOLDER BEHAVIOR. RJBM. 2016;3(3):234-47.

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