Research Article
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Effects of Safety Management System Applications on Corporate Image: A Research in Flight Training Organizations

Year 2020, Volume: 4 Issue: 1, 45 - 60, 24.06.2020

Ahmet Teke Halil Şimşek

https://doi.org/10.30518/jav.737910

Abstract

With the increasing sector diversity today, aviation companies are required to comply with the rules in the current system in order to keep up with the competition conditions. Failure to pay due attention to the safety factor results in damages that can not be recovered. An effective Safety Management System (SMS) is needed for aviation companies to minimize the damage that may occur. In this context, trainings related to the the SMS, effective implementation of management policies and fulfilling the procedural responsibilities will increase both the success and image of the institution and will lead to have an influence on the sector. The main purpose of this research is to determine the effect of SMS applications on corporate image. In this context, the research was carried out on pilotage students who were trained in flight training organizations in Istanbul, Ankara, Samsun and Adana provinces operating under the General Directorate of Civil Aviation. 286 data collected by survey technique were analyzed with statistical package programs (SPSS 21.0 ve AMOS 20.0). Following descriptive statistics, exploratory and confirmatory factor analyzes were applied for both scales. With the structural modifications made to ensure both cultural and sectoral compliance, the validity and reliability of the scales were provided. Then, normality and descriptive statistics were examined. Finally, correlation and regression analyzes were performed to test the hypotheses of the research. As a result, it has been determined that the SMS applications have a positive effect on the corporate image. This result shows that the applications related to the SMS have a direct effect on the image of the corporate. The smallest mistake to be made as a result of insecurity has uncompensable results, has made it obligatory for aviation companies to comply with the rules regarding SMS. In this context, some useful suggestions have been made that businesses operating in the aviation sector should consider. 

Keywords

Safety Management System Civil Aviation Flight Training Organization Corporate Image

References

  • [1] Ulaşan ve Erişen Türkiye, T.C. Ulaştırma ve Altyapı Bakanlığı Yayınları, 2014.
  • [2] Y. Saldıraner, “Dünyada ve Türkiyede Sivil Havacılığın gelişimi.” [Online]. Available: https://docplayer.biz.tr/5859389-Dunya-da-ve-turkiye-de-sivil-havacilik-faaliyetleri.html. [Erişim Tarihi: 01-Mayıs-2020].
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  • [4] B. Evans, A. I. Glendon, and P. A. Creed, "Development and initial validation of an aviation safety climate scale," Journal of Safety Research, 38(6), 675-682, 2007.
  • [5] A. M. Gibbons, T. L. von Thaden, D. A. Wiegmann, “Development and initial validation of a survey for assessing safety culture within commercial flight operations,” The International Journal of Aviation Psychology,16(2), 215–238, 2009.
  • [6] L. H. Kao, M. Stewart, and K. H. Lee, "Using structural equation modeling to predict cabin safety outcomes among Taiwanese airlines," Transportation Research Part E 45(2009), 357-365, 2009.
  • [7] R. I. Díaz and D. D. Cabrera, "Safety climate and attitude as evaluation measures of organizational safety," Accid. Anal. and Prev., 29(5), 643–650, 1997.
  • [8] Å. Ek and R. Akselsson, "Aviation on the ground: safety culture in a ground handling company," The International Journal Of Aviation Psychology, 17(1), 59–76, 2007.
  • [9] SHGM, Emniyet Yönetim Sistemi Temel Esaslar. Ankara, Türkiye: Pegem Akademi Yayıncılık, 2012.
  • [10] C. F. Chen and S. C. Chen, "Measuring the effects of Safety Management System practices, morality leadership and self-efficacy on pilots’ safety behaviors: Safety motivation as a mediator, Safety Science, 62, 376-385, 2014.
  • [11] N. McDonald, S. Corrigan, C. Daly, and S. Cromie, "Safety management systems and safety culture in aircraft maintenance organisations," Safety Science, 34, 151-176, 2000.
  • [12] J. Reason, “Approaches to Controlling Maintenance Error,” Proc. 11th FAA/AAM Meet. Hum. Factors Aviat. Maint. Insp., 9–17, 1997.
  • [13] ICAO, Safety Management Manual (SMM). Quebec, Canada: by International Civil Aviation Organization published, 2009.
  • [14] Boeing, Statistical Summary of Commercial Jet Airplane Accidents. World Operations, 1959-2018.
  • [15] T. Kelly and M. S. Patankar, "Comparison of organizational safety cultures at two aviation organizations," Safety Across High-Consequence Industries Conference, St. Louis, Missouri. March 9 & 10, 2004.
  • [16] V. M. Desai, K. H. Roberts, and A. P. Ciavarelli, "The relationship between safety climate and recent accidents: Behavioral learning and cognitive attributions," Human Factors, 48(4), 639-650, 2006.
  • [17] SHGM, “Havaalanı Emniyet Standartları Talimatı (SHT-HES),” 2014.
  • [18] ICAO, “Accident Prevention Programme,” 2005.
  • [19] SHGM, “Havaalanlarında Emniyet Yönetim Sisteminin Uygulanmasına İlişkin Talimat,” SHT-SMS/HAD, 2012.
  • [20] G. E. Harris, "Sidney Levy: Challenging the philosophical assumptions of marketing," Journal of Macromarketing, 27(1), 7-14, 2007.
  • [21] F. R. da Costa and A. S. Pelissari, "Corporate image: influencing factors from the viewpoint of students of distance learning courses," Vitoria, 14(1), 108-130, 2017.
  • [22] A. A. Adeniji, O. A.Osibanjo, J. Abiodun, and E. E. Oni-Ojo, "Corporate image: A strategy for enhancing customer loyalty and profitability," Journal of South African Business Research, l(1), 2015, 1-12, 2015.
  • [23] N. Y. A. Osei, and A. N. A. Katsner, "Corporate image of the Ghanaian banking industry : do the perceptions of employees differ from customers ?,"African Journal of Hospitality, Tourism and Leisure, 3(2), 1-23, 2014.
  • [24] V. Kuranovic, "Research analysis of china’ s corporate identity , image and reputation," Business Studies Journal, 9(1), 1-8, 2018.
  • [25] T. C. Okoisama, E. C. Best, and S. A. Anyanwu, "Corporate image management and firm’s competitive advantage : A study of the telecomunication industry in port harcourt," International Journal of Advanced Academic Research | Social & Management Sciences, 3(6), 16-31, 2017.
  • [26] I. Khvtisiashvili, "How does corporate ımage affect the competitive advantage of georgian banking segment," Journal of Business, 1(1), 35-44, 2012.
  • [27] J. F. Hair, W. C. Black, B. J. Babin, and R. E. Anderson, Multivariate Data Analysis. England: Pearson Education Limited, 2014.
  • [28] C. F. Chen and S. C. Chen, "Scale development of safety management system evaluation for the airline industry," Accident Analysis and Prevention 47, 177-181, 2012.
  • [29] N. Souiden, N. M. Kassim, and H. J. Hong, "The effect of corporate branding dimensions on consumers’ product evaluation: A cross-cultural analysis," European Journal of Marketing, 40(7/8), 825-845, 2006.
  • [30] A. Can, SPSS ile Bilimsel Araştırma Sürecinde Nicel Veri Analizi. Ankara, Türkiye: Pegem Akademi, 2014.

Emniyet Yönetim Sistemi Uygulamalarının Kurumsal İmaj Üzerindeki Etkileri: Uçuş Eğitim Organizasyonlarında Bir Araştırma

Year 2020, Volume: 4 Issue: 1, 45 - 60, 24.06.2020

Ahmet Teke Halil Şimşek

https://doi.org/10.30518/jav.737910

Abstract

Günümüzde sektör çeşitliliğinin artmasıyla birlikte, havacılık işletmelerinin rekabet koşullarına ayak uydurabilmeleri için mevcut düzende yer alan kurallara azami uymaları gerekmektedir. Emniyet unsuruna gereken önemin verilmemesi, telafisi mümkün olmayan zararların doğmasına sebebiyet vermektedir. Havacılık işletmelerinin oluşacak zararı en aza indirebilmeleri için etkili bir emniyet yönetim sistemine ihtiyaç vardır. Bu kapsamda, emniyet yönetimi sistemi ile ilgili eğitimlerin yapılması, yönetim politikalarının etkin bir biçimde uygulanması ve prosedürel sorumlulukların yerine getirilmesi kurumun hem başarısını hem de imajını arttırarak sektörde söz sahibi olmasını sağlayacaktır. Bu araştırmadaki temel amaç, emniyet yönetim sistemi uygulamalarının kurumsal imaj üzerindeki etkisini tespit etmektir. Bu kapsamda araştırma, Sivil Havacılık Genel Müdürlüğü bünyesinde faaliyet gösteren İstanbul, Ankara, Samsun ve Adana illerindeki uçuş eğitim organizasyonlarında eğitim alan pilotaj öğrencileri üzerinde gerçekleştirilmiştir. Anket tekniği ile toplanan 286 adet veri, istatistik paket programları ile analiz edilmiştir. Tanımlayıcı istatistiklere müteakip her iki ölçek için keşfedici ve doğrulayıcı faktör analizleri uygulanmıştır. Gerek kültürel gerekse de sektörel uyumu sağlamaya yönelik gerçekleştirilen yapısal modifikasyonlarla birlikte ölçeklerin geçerlilik ve güvenilirlikleri sağlanmıştır. Devamında normallik ve betimleyici istatistikler incelenmiştir. Son olarak, araştırmaya ait hipotezleri test etmek için korelasyon ve regresyon analizleri yapılmıştır. Araştırmada sonuç olarak, emniyet yönetim sistemi uygulamalarının kurumsal imaj üzerinde pozitif bir etkiye sahip olduğu tespit edilmiştir. Bu sonuç, emniyet yönetim sistemi ile ilgili uygulamaların kurumun imajının artmasına doğrudan etkisi olduğunu göstermektedir. Emniyetsizlik neticesinde yapılacak en küçük bir hatanın telafisi olmayan sonuçlar doğurması, havacılık işletmelerinin emniyet yönetim sistemi ile ilgili kurallara uymalarını zorunlu kılmıştır. Bu kapsamda, havacılık sektöründe faaliyet gösteren işletmelerin dikkate alması gereken bazı faydalı önerilerde bulunulmuştur.

Keywords

Emniyet Yönetim Sistemi Kurumsal İmaj Sivil Havacılık Uçuş Eğitim Organizasyonu Kurumsal İmaj

References

  • [1] Ulaşan ve Erişen Türkiye, T.C. Ulaştırma ve Altyapı Bakanlığı Yayınları, 2014.
  • [2] Y. Saldıraner, “Dünyada ve Türkiyede Sivil Havacılığın gelişimi.” [Online]. Available: https://docplayer.biz.tr/5859389-Dunya-da-ve-turkiye-de-sivil-havacilik-faaliyetleri.html. [Erişim Tarihi: 01-Mayıs-2020].
  • [3] Devlet Denetleme Kurulu, “Araştırma ve İnceleme Raporu,” 2011. [Online]. Available: https://bilimakademisi.org/wp-content/uploads/2014/05/ddk49.pdf.
  • [4] B. Evans, A. I. Glendon, and P. A. Creed, "Development and initial validation of an aviation safety climate scale," Journal of Safety Research, 38(6), 675-682, 2007.
  • [5] A. M. Gibbons, T. L. von Thaden, D. A. Wiegmann, “Development and initial validation of a survey for assessing safety culture within commercial flight operations,” The International Journal of Aviation Psychology,16(2), 215–238, 2009.
  • [6] L. H. Kao, M. Stewart, and K. H. Lee, "Using structural equation modeling to predict cabin safety outcomes among Taiwanese airlines," Transportation Research Part E 45(2009), 357-365, 2009.
  • [7] R. I. Díaz and D. D. Cabrera, "Safety climate and attitude as evaluation measures of organizational safety," Accid. Anal. and Prev., 29(5), 643–650, 1997.
  • [8] Å. Ek and R. Akselsson, "Aviation on the ground: safety culture in a ground handling company," The International Journal Of Aviation Psychology, 17(1), 59–76, 2007.
  • [9] SHGM, Emniyet Yönetim Sistemi Temel Esaslar. Ankara, Türkiye: Pegem Akademi Yayıncılık, 2012.
  • [10] C. F. Chen and S. C. Chen, "Measuring the effects of Safety Management System practices, morality leadership and self-efficacy on pilots’ safety behaviors: Safety motivation as a mediator, Safety Science, 62, 376-385, 2014.
  • [11] N. McDonald, S. Corrigan, C. Daly, and S. Cromie, "Safety management systems and safety culture in aircraft maintenance organisations," Safety Science, 34, 151-176, 2000.
  • [12] J. Reason, “Approaches to Controlling Maintenance Error,” Proc. 11th FAA/AAM Meet. Hum. Factors Aviat. Maint. Insp., 9–17, 1997.
  • [13] ICAO, Safety Management Manual (SMM). Quebec, Canada: by International Civil Aviation Organization published, 2009.
  • [14] Boeing, Statistical Summary of Commercial Jet Airplane Accidents. World Operations, 1959-2018.
  • [15] T. Kelly and M. S. Patankar, "Comparison of organizational safety cultures at two aviation organizations," Safety Across High-Consequence Industries Conference, St. Louis, Missouri. March 9 & 10, 2004.
  • [16] V. M. Desai, K. H. Roberts, and A. P. Ciavarelli, "The relationship between safety climate and recent accidents: Behavioral learning and cognitive attributions," Human Factors, 48(4), 639-650, 2006.
  • [17] SHGM, “Havaalanı Emniyet Standartları Talimatı (SHT-HES),” 2014.
  • [18] ICAO, “Accident Prevention Programme,” 2005.
  • [19] SHGM, “Havaalanlarında Emniyet Yönetim Sisteminin Uygulanmasına İlişkin Talimat,” SHT-SMS/HAD, 2012.
  • [20] G. E. Harris, "Sidney Levy: Challenging the philosophical assumptions of marketing," Journal of Macromarketing, 27(1), 7-14, 2007.
  • [21] F. R. da Costa and A. S. Pelissari, "Corporate image: influencing factors from the viewpoint of students of distance learning courses," Vitoria, 14(1), 108-130, 2017.
  • [22] A. A. Adeniji, O. A.Osibanjo, J. Abiodun, and E. E. Oni-Ojo, "Corporate image: A strategy for enhancing customer loyalty and profitability," Journal of South African Business Research, l(1), 2015, 1-12, 2015.
  • [23] N. Y. A. Osei, and A. N. A. Katsner, "Corporate image of the Ghanaian banking industry : do the perceptions of employees differ from customers ?,"African Journal of Hospitality, Tourism and Leisure, 3(2), 1-23, 2014.
  • [24] V. Kuranovic, "Research analysis of china’ s corporate identity , image and reputation," Business Studies Journal, 9(1), 1-8, 2018.
  • [25] T. C. Okoisama, E. C. Best, and S. A. Anyanwu, "Corporate image management and firm’s competitive advantage : A study of the telecomunication industry in port harcourt," International Journal of Advanced Academic Research | Social & Management Sciences, 3(6), 16-31, 2017.
  • [26] I. Khvtisiashvili, "How does corporate ımage affect the competitive advantage of georgian banking segment," Journal of Business, 1(1), 35-44, 2012.
  • [27] J. F. Hair, W. C. Black, B. J. Babin, and R. E. Anderson, Multivariate Data Analysis. England: Pearson Education Limited, 2014.
  • [28] C. F. Chen and S. C. Chen, "Scale development of safety management system evaluation for the airline industry," Accident Analysis and Prevention 47, 177-181, 2012.
  • [29] N. Souiden, N. M. Kassim, and H. J. Hong, "The effect of corporate branding dimensions on consumers’ product evaluation: A cross-cultural analysis," European Journal of Marketing, 40(7/8), 825-845, 2006.
  • [30] A. Can, SPSS ile Bilimsel Araştırma Sürecinde Nicel Veri Analizi. Ankara, Türkiye: Pegem Akademi, 2014.
There are 30 citations in total.

Details

Primary Language Turkish
Subjects Aerospace Engineering
Journal Section Research Articles
Authors

Ahmet Teke 0000-0003-0689-4204

Halil Şimşek 0000-0002-8775-1688

Publication Date June 24, 2020
Submission Date May 15, 2020
Acceptance Date June 19, 2020
Published in Issue Year 2020 Volume: 4 Issue: 1

Cite

APA Teke, A., & Şimşek, H. (2020). Emniyet Yönetim Sistemi Uygulamalarının Kurumsal İmaj Üzerindeki Etkileri: Uçuş Eğitim Organizasyonlarında Bir Araştırma. Journal of Aviation, 4(1), 45-60. https://doi.org/10.30518/jav.737910
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