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“INFLUENCER” : SOSYAL MEDYA ETKİLEYİCİLERİ SAĞLIK DAVRANIŞINI ETKİLER Mİ?

Year 2022, Volume: 8 Issue: 1, 211 - 225, 30.06.2022
https://doi.org/10.46849/guiibd.1115200

Abstract

Sosyal medya, bireylerin sağlıkta dahil olmak üzere hemen hemen her konu hakkında nasıl iletişim kurduklarını ve pazarlamacıların hem sağlıklı hem de sağlıksız ürünleri ve davranışları tanıtmak için hedef kitlelerine ulaşma yolunu tamamen değiştirmiştir. Instagram, SnapChat, YouTube ve Twitter gibi sosyal ağ oluşturma, mikro blog oluşturma ve resim ve video paylaşım platformları, risk altındaki kitlelere erişim sağlayarak sağlığın teşviki ve geliştirilmesi müdahalelerinin etkinliğini artırabilmekte ya da azaltabilmektedir. Sosyal medya etkileyicisi, başkaları tarafından takip edilen ve ürün/hizmet satın alma konusunda tavsiye aldıkları, nihayetinde kimlik bilgileri aracılığıyla tutum ve davranışları etkileyen çevrimiçi kişiler olarak tanımlanmaktadır. Bu etkileyiciler, geniş bir takipçi tabanına sahiptir. Bu çalışmada literatüre dayanılarak sağlık davranışı değişikliği oluşturmada sosyal medya etkileyicilerine dikkat çekilmiş olup etkileyicilerin takipçiler ve işletmeler üzerindeki etkisi kapsamlı olarak değerlendirilmeye çalışılmıştır. Bazı sosyal ağ siteleri, erişilebilirliği artırmak ve halk ile tıbbi sosyal etkileyiciler arasında yeni sağlık iletişim biçimlerine olanak sağlamak için önemli bir araç sunmaktadır. Literatür ışığında sigarayı bıraktırma, korona aşısına karşı bilginin arttırılması, diyet ve egzersiz, çocuklarda yemek seçimleri, adölesan sağlığı vb. birçok konuda sosyal medya etkileyicilerinin etkisi tespit edilmiştir. Özellikle annelerin sosyal medyayı aktif olarak kullanması ve etkileyicilerin çocuk beslenmesi üzerindeki etkisi, sigara ve alkol kullanımını özendiren içeriklerin kısıtlanması, cilt sağlığını etkileyen kozmetik ürünlerin denetlenmesi, fiziksel aktivitenin arttırılması gibi konular üzerine bilimsel çalışmalar yapılması hem halk sağlığı politikalarını hem de önümüzdeki yıllarda biyoetik tartışmalarını şekillendirecektir. Literatürde henüz yeterli sayıda çalışma olmayışı, çalışmamızı sınırlandırmıştır. Sosyal medya etkileyicilerinin sağlık davranış değişikliği oluşturmadaki etkisine dair araştırmaların arttırılması önerilmektedir.

Supporting Institution

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Project Number

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Thanks

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References

  • Alruwaily, A., Mangold, C., Greene, T., Arshonsky, J., Cassidy, O., Pomeranz, J.L. & Bragg, M. (2020), “Child Social Media Influencers and Unhealthy Food Product Placement”, Pediatrics. 146 (5), e20194057.
  • Al-Samydai, M.J., Qrimea, I.A., Yousif, R.O., Al-Samydai, A. & Aldin, M.K. (2020), “The Impact of Social Media on Consumers' Health Behavior Towards Choosing Herbal Cosmetics”, Journal of Critical Reviews, 7 (9), 1171-1176. doi:10.31838/jcr.07.09.214.
  • Chae, J. (2018), “Explaining Females’envy Toward Social Media Influencers”, Media Psychology, 21(2), 246-262, DOI: 10.1080/15213269.2017.132831
  • Coates, A.E., Hardman, C.A., Halford, J.C.G., Christiansen, P. & Boyland, E.J. (2019), “Food and Beverage Cues Featured in Youtube Videos of Social Media Influencers Popular with Children: An Exploratory Study”, Front. Psychol. 10, 2142. doi: 10.3389/fpsyg.2019.02142.
  • Corepal, R., Tully. M.A., Kee, F., Miller, S.J. & Hunter, R.F. (2018), “Behavioural Incentive Interventions for Health Behaviour Change in Young People (5-18 Years Old): A Systematic Review and Meta-Analysis”, Prev Med., (110), 55-66. doi: 10.1016/j.ypmed.2018.02.004. Epub 2018 Feb 9. PMID: 29432789.
  • Coulson, N.S., Ferguson, M.A., Henshaw, H. & Heffernan, F. (2016), “Applying Theories of Health Behaviour and Change to Hearing Health Research: Time for A New Approach”, International Journal of Audiology, 55:sup3, S99-S104, DOI: 10.3109/14992027.2016.1161851.
  • Davidson, K.W. & Scholz, U. (2020), “Understanding and Predicting Health Behaviour Change: A Contemporary View Through The Lenses of Meta-Reviews”, Health Psychology Review, 14(1), 1-5. DOI:10.1080/17437199.2020.1719368.
  • Davies, C. & Hobbs, M. (2020), “Irresistible Possibilities: Examining The Uses and Consequences of Social Media Influencers for Contemporary Public Relations”, Public Relations Review, 46 (5), 101983, 1-9. https://doi.org/10.1016/j.pubrev.2020.101983.
  • Deborah, A., Michela, A. & Anna, C. (2019), “How to Quantify Social Media Influencers: An Empirical Application at The Teatro Alla Scala”, Heliyon, 5 (5), 1-7. https://doi.org/10.1016/j.heliyon.2019.e01677. Dhanesh, G. & Duthler, G. (2019), “Relationship Management Through Social Media Influencers: Effects of Followers’ Awareness of Paid Endorsement”, Public Relations Review. 45, 1-13.
  • Doub, A.E., Small, M. & Birch, L.L. (2016), “A Call for Research Exploring Social Media Influences on Mothers' Child Feeding Practices and Childhood Obesity Risk”, Appetite, 99, 298-305.
  • Enke, N. & Borchers, N.S. (2019), “Social Media Influencers in Strategic Communication: A Conceptual Framework For Strategic Social Media Influencer Communication”, International Journal of Strategic Communication, 13:4, 261-277, DOI: 10.1080/1553118X.2019.1620234.
  • Falzone, A. E., Brindis, C. D., Chren, M. M., Junn, A., Pagoto, S., Wehner, M. & Linos, E. (2017), “Teens, Tweets, and Tanning Beds: Rethinking The Use of Social Media For Skin Cancer Prevention”, American journal of preventive medicine, 53 (3S1), S86–S94. https://doi.org/10.1016/j.amepre.2017.04.027.
  • Fitzgerald, M. & McClelland, T. (2017), “What Makes A Mobile App Successful in Supporting Health Behaviour Change?”, Health Education Journal, 76(3), 373–381. https://doi.org/10.1177/0017896916681179.
  • Gillison, F.B., Rouse, P., Standage, M., Sebire, S.J., Ryan, R.M. (2019), “A Meta-Analysis of Techniques to Promote Motivation For Health Behaviour Change From A Self-Determination Theory Perspective”, Health Psychology Review, 13(1), 110-130, DOI: 10.1080/17437199.2018.1534071.
  • Goodyear, V.A., Boardley, I. & Chiou, SY. (2021), “Social Media Use Informing Behaviours Related to Physical Activity, Diet and Quality of Life During COVID-19: A Mixed Methods Study”, BMC Public Health, 21, 1333. https://doi.org/10.1186/s12889-021-11398-0.
  • Harrigan, P., Daly, T.M., Coussement, K., Lee, J.A., Soutar, G.N. & Evers, U. (2021), “Identifying Influencers on Social Media”, International Journal of Information Management, 56, 102246, 1-11. https://doi.org/10.1016/j.ijinfomgt.2020.102246.
  • Hudders, L., Jans, S.D. & Veirman, M.D. (2021), “The Commercialization of Social Media Stars: A Literature Review and Conceptual Framework on The Strategic Use of Social Media Influencers”, International Journal of Advertising, 40(3), 327-375. DOI: 10.1080/02650487.2020.1836925.
  • Jain, P., Zaher, Z. & Mazid, I. (2020), “Opioids on Twitter: A Content Analysis of Conversations Regarding Prescription Drugs on Social Media and Implications For Message Design”, Journal of Health Communication, 25(1), 74-81. DOI: 10.1080/10810730.2019.1707911.
  • Jattamart, A. & Leelasantitham, A. (2020), “Perspectives to Social Media Usage of Depressed Patients and Caregivers Affecting to Change The Health Behavior of Patients in Terms of Information and Perceived Privacy Risks”, Heliyon, 6 (6), e04244. https://doi.org/10.1016/j.heliyon.2020.e04244.
  • Kay, S., Mulcahy, R. & Parkinson, J. (2020), “When Less is More: The Impact of Macro and Micro Social Media Influencers’disclosure”, Journal of Marketing Management, 36(3-4), 248-278, DOI:10.1080/0267257X.2020.1718740.
  • Khamis, S., Ang, L. & Welling, R. (2017), “Self-Branding, ‘Micro-Celebrity’and The Rise of Social Media Influencers”, Celebrity Studies, 8(2), 191-208, DOI:10.1080/19392397.2016.1218292.
  • Ki, C.C. & Kim, Y.K. (2019), “The Mechanism by Which Social Media Influencers Persuade Consumers: The Role of Consumers’desire to Mimic”, Psychology&Marketing, 36 (10), 905-922.
  • Kim, E.A., Duffy, M. & Thorson, E. (2021), “Under The Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising”, Journal of Advertising, 50:2, 119-138, DOI: 10.1080/00913367.2020.1868026.
  • Laranjo, L., Arguel, A., Neves, A.L., Gallagher, A.M., Kaplan, R., Mortimer, N., Mendes, G.A., Lau, A.Y.S. (2015), “The Influence of Social Networking Sites on Health Behavior Change: A Systematic Review and Meta-Analysis”, Journal of the American Medical Informatics Association, 22 (1), 243–256, https://doi.org/10.1136/amiajnl-2014-002841.
  • Leader AE, Burke-Garcia A, Massey PM & Roark JB. (2021), “Understanding The Messages and Motivation of Vaccine Hesitant or Refusing Social Media Influencers”, Vaccine, 39(2), 350-356. doi: 10.1016/j.vaccine.2020.11.058. Epub 2020 Dec 3. PMID: 33280856; PMCID: PMC8152170.
  • Lee, J.A. & Eastin, M.S. (2021), “Perceived Authenticity of Social Media Influencers: Scale Development and Validation”, Journal of Research in Interactive Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JRIM-12-2020-0253.
  • Lim, X.J., Radzol, A.R., Cheah, J. & Wong, M.W. (2017), “The Impact of Social Media Influencers on Purchase Intention and The Mediation Effect of Customer Attitude”, Asian Journal of Business Research, 7 (2), 19-36. DOI: 10.14707/ajbr.170035.
  • Luoma-aho, V., Pirttimäki, T., Maity, D., Munnukka, J. & Reinikainen, H. (2019), “Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers”, International Journal of Strategic Communication, 13(4), 352-365, DOI: 10.1080/1553118X.2019.1617716.
  • Magno, F. & Cassia, F. (2018), “The Impact of Social Media Influencers in Tourism”, Anatolia, 29(2), 288-290. DOI: 10.1080/13032917.2018.1476981.
  • McKay, F.H., Cheng, C., Wright, A., Shill, J., Stephens, H. & Uccellini, M. (2018), “Evaluating Mobile Phone Applications for Health Behaviour Change: A Systematic Review”, Journal of telemedicine and telecare, 24 (1), 22–30. https://doi.org/10.1177/1357633X16673538.
  • Naughton, F., Ward, E. & Khondoker, M., (2021), “Health Behaviour Change During The UK COVID-19 Lockdown: Findings From The First Wave of The C-19 Health Behaviour and Well-Being Daily Tracker Study”, British Journal of Health Psychology,https://ueaeprints.uea.ac.uk/id/eprint/77973/7/Naughton_et_al_2021_C_19_ impact_ of_lockdown.pdf.
  • Pang, A., Tan, E.Y., Lim, R.S., Kwan, T.Y & Lakhanpal, P.B. (2016), “Building Effective Relations with Social Media Influencers in Singapore”, Media Asia, 43(1), 56-68. DOI:10.1080/01296612.2016.1177962.
  • Shen, C.-w., Kuo, C.-J. & Minh Ly, P. (2017), “Analysis of Social Media Influencers and Trends on Online and Mobile Learning”, International Review of Research in Open and Distributed Learning, 18(1), 208–224. https://doi.org/10.19173/irrodl.v18i1.2640.
  • Smit, C.R., Buijs, L., van Woudenberg, T.J., Bevelander, K.E. & Buijzen, M. (2020), “The Impact of Social Media Influencers on Children’s Dietary Behaviors”, front. Psychol., 10, 2975. doi: 10.3389/fpsyg.2019.02975.
  • Sng, K., Au, T.Y. & Pang, A. (2019), “Social Media Influencers as A Crisis Risk in Strategic Communication: Impact of Indiscretions on Professional Endorsements”, International Journal of Strategic Communication, 13(4), 301-320. DOI: 10.1080/1553118X.2019.1618305.
  • Taillon, B.J., Mueller, S.M., Kowalczyk, C.M. & Jones, D.N. (2020), “Understanding The Relationships Between Social Media Influencers and Their Followers: The Moderating Role of Closeness”, Journal of Product & Brand Management, 29 (6), 767-782. https://doi.org/10.1108/JPBM-03-2019-2292.
  • Toomey, E., Hardeman, W., Hankonen, N., Byrne, M., McSharry, J., MatvienkoSikar, K. & Lorencatto, F. (2020), “Focusing on Fidelity: Narrative Review and Recommendations For Improving Intervention Fidelity within Trials of Health Behaviour Change Interventions”, Health Psychology and Behavioral Medicine, 8(1), 132-151. DOI: 10.1080/21642850.2020.1738935.
  • Vogel, E.A., Ramo, D.E., Rubinstein, M.L., Delucchi, K.L., Darrow, S.M., Costello, C. & Prochaska, J.J.(2021), “Effects of Social Media on Adolescents' Willingness and Intention to Use E-Cigarettes: An Experimental Investigation”, Nicotine Tob Res, 23(4), 694-701. doi: 10.1093/ntr/ntaa003. PMID: 31912147; PMCID: PMC7976937.
  • Wellman, M.L., Stoldt, R., Tully, M. & Ekdale, B. (2020), “Ethics of Authenticity: Social Media Influencers and The Production of Sponsored Content”, Journal of Media Ethics, 35(2), 68-82. DOI: 10.1080/23736992.2020.1736078.

“INFLUENCER”: DO SOCIAL MEDIA INFLUENCERS INFLUENCE HEALTH BEHAVIOR?

Year 2022, Volume: 8 Issue: 1, 211 - 225, 30.06.2022
https://doi.org/10.46849/guiibd.1115200

Abstract

Social media has completely reshaped how individuals communicate about almost every topic, including health. Image-video-sharing and platforms, micro-blogging, and social networking such as Instagram, SnapChat, YouTube, and Twitter can increase or decrease the effectiveness of health promotion interventions by providing access to at-risk audiences. Social media influencers are defined as people online who are followed by others and from whom they receive advice regarding purchasing products/ services, ultimately influencing attitudes and behavior through their credentials. In this study, attention was drawn to social media influencers in creating health behavior change based on the literature, and the effect of influencers on followers and businesses was tried to be comprehensively evaluated. Social networking sites offer an important means for increasing the accessibility and enabling new forms of health communication between the public and medical social influencers. In the literature, it has been found that social media influencers have an effect on many issues such as smoking cessation, increasing knowledge against flu vaccine, diet, and exercise, food choices, etc. Mothers also use social media actively and impressive impact on child nutrition, smoking, and alcohol encouraging the use of the content on the restriction of the skin, cosmetic products that affect the health of the inspection, and scientific studies on topics such as increasing physical activity to be done in the coming years will shape the debate in both Bioethics and public health policies. The insufficient number of studies in the literature has limited our study. It is recommended to increase the research on the effect of social media influencers on creating health behavior change.

Project Number

-

References

  • Alruwaily, A., Mangold, C., Greene, T., Arshonsky, J., Cassidy, O., Pomeranz, J.L. & Bragg, M. (2020), “Child Social Media Influencers and Unhealthy Food Product Placement”, Pediatrics. 146 (5), e20194057.
  • Al-Samydai, M.J., Qrimea, I.A., Yousif, R.O., Al-Samydai, A. & Aldin, M.K. (2020), “The Impact of Social Media on Consumers' Health Behavior Towards Choosing Herbal Cosmetics”, Journal of Critical Reviews, 7 (9), 1171-1176. doi:10.31838/jcr.07.09.214.
  • Chae, J. (2018), “Explaining Females’envy Toward Social Media Influencers”, Media Psychology, 21(2), 246-262, DOI: 10.1080/15213269.2017.132831
  • Coates, A.E., Hardman, C.A., Halford, J.C.G., Christiansen, P. & Boyland, E.J. (2019), “Food and Beverage Cues Featured in Youtube Videos of Social Media Influencers Popular with Children: An Exploratory Study”, Front. Psychol. 10, 2142. doi: 10.3389/fpsyg.2019.02142.
  • Corepal, R., Tully. M.A., Kee, F., Miller, S.J. & Hunter, R.F. (2018), “Behavioural Incentive Interventions for Health Behaviour Change in Young People (5-18 Years Old): A Systematic Review and Meta-Analysis”, Prev Med., (110), 55-66. doi: 10.1016/j.ypmed.2018.02.004. Epub 2018 Feb 9. PMID: 29432789.
  • Coulson, N.S., Ferguson, M.A., Henshaw, H. & Heffernan, F. (2016), “Applying Theories of Health Behaviour and Change to Hearing Health Research: Time for A New Approach”, International Journal of Audiology, 55:sup3, S99-S104, DOI: 10.3109/14992027.2016.1161851.
  • Davidson, K.W. & Scholz, U. (2020), “Understanding and Predicting Health Behaviour Change: A Contemporary View Through The Lenses of Meta-Reviews”, Health Psychology Review, 14(1), 1-5. DOI:10.1080/17437199.2020.1719368.
  • Davies, C. & Hobbs, M. (2020), “Irresistible Possibilities: Examining The Uses and Consequences of Social Media Influencers for Contemporary Public Relations”, Public Relations Review, 46 (5), 101983, 1-9. https://doi.org/10.1016/j.pubrev.2020.101983.
  • Deborah, A., Michela, A. & Anna, C. (2019), “How to Quantify Social Media Influencers: An Empirical Application at The Teatro Alla Scala”, Heliyon, 5 (5), 1-7. https://doi.org/10.1016/j.heliyon.2019.e01677. Dhanesh, G. & Duthler, G. (2019), “Relationship Management Through Social Media Influencers: Effects of Followers’ Awareness of Paid Endorsement”, Public Relations Review. 45, 1-13.
  • Doub, A.E., Small, M. & Birch, L.L. (2016), “A Call for Research Exploring Social Media Influences on Mothers' Child Feeding Practices and Childhood Obesity Risk”, Appetite, 99, 298-305.
  • Enke, N. & Borchers, N.S. (2019), “Social Media Influencers in Strategic Communication: A Conceptual Framework For Strategic Social Media Influencer Communication”, International Journal of Strategic Communication, 13:4, 261-277, DOI: 10.1080/1553118X.2019.1620234.
  • Falzone, A. E., Brindis, C. D., Chren, M. M., Junn, A., Pagoto, S., Wehner, M. & Linos, E. (2017), “Teens, Tweets, and Tanning Beds: Rethinking The Use of Social Media For Skin Cancer Prevention”, American journal of preventive medicine, 53 (3S1), S86–S94. https://doi.org/10.1016/j.amepre.2017.04.027.
  • Fitzgerald, M. & McClelland, T. (2017), “What Makes A Mobile App Successful in Supporting Health Behaviour Change?”, Health Education Journal, 76(3), 373–381. https://doi.org/10.1177/0017896916681179.
  • Gillison, F.B., Rouse, P., Standage, M., Sebire, S.J., Ryan, R.M. (2019), “A Meta-Analysis of Techniques to Promote Motivation For Health Behaviour Change From A Self-Determination Theory Perspective”, Health Psychology Review, 13(1), 110-130, DOI: 10.1080/17437199.2018.1534071.
  • Goodyear, V.A., Boardley, I. & Chiou, SY. (2021), “Social Media Use Informing Behaviours Related to Physical Activity, Diet and Quality of Life During COVID-19: A Mixed Methods Study”, BMC Public Health, 21, 1333. https://doi.org/10.1186/s12889-021-11398-0.
  • Harrigan, P., Daly, T.M., Coussement, K., Lee, J.A., Soutar, G.N. & Evers, U. (2021), “Identifying Influencers on Social Media”, International Journal of Information Management, 56, 102246, 1-11. https://doi.org/10.1016/j.ijinfomgt.2020.102246.
  • Hudders, L., Jans, S.D. & Veirman, M.D. (2021), “The Commercialization of Social Media Stars: A Literature Review and Conceptual Framework on The Strategic Use of Social Media Influencers”, International Journal of Advertising, 40(3), 327-375. DOI: 10.1080/02650487.2020.1836925.
  • Jain, P., Zaher, Z. & Mazid, I. (2020), “Opioids on Twitter: A Content Analysis of Conversations Regarding Prescription Drugs on Social Media and Implications For Message Design”, Journal of Health Communication, 25(1), 74-81. DOI: 10.1080/10810730.2019.1707911.
  • Jattamart, A. & Leelasantitham, A. (2020), “Perspectives to Social Media Usage of Depressed Patients and Caregivers Affecting to Change The Health Behavior of Patients in Terms of Information and Perceived Privacy Risks”, Heliyon, 6 (6), e04244. https://doi.org/10.1016/j.heliyon.2020.e04244.
  • Kay, S., Mulcahy, R. & Parkinson, J. (2020), “When Less is More: The Impact of Macro and Micro Social Media Influencers’disclosure”, Journal of Marketing Management, 36(3-4), 248-278, DOI:10.1080/0267257X.2020.1718740.
  • Khamis, S., Ang, L. & Welling, R. (2017), “Self-Branding, ‘Micro-Celebrity’and The Rise of Social Media Influencers”, Celebrity Studies, 8(2), 191-208, DOI:10.1080/19392397.2016.1218292.
  • Ki, C.C. & Kim, Y.K. (2019), “The Mechanism by Which Social Media Influencers Persuade Consumers: The Role of Consumers’desire to Mimic”, Psychology&Marketing, 36 (10), 905-922.
  • Kim, E.A., Duffy, M. & Thorson, E. (2021), “Under The Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising”, Journal of Advertising, 50:2, 119-138, DOI: 10.1080/00913367.2020.1868026.
  • Laranjo, L., Arguel, A., Neves, A.L., Gallagher, A.M., Kaplan, R., Mortimer, N., Mendes, G.A., Lau, A.Y.S. (2015), “The Influence of Social Networking Sites on Health Behavior Change: A Systematic Review and Meta-Analysis”, Journal of the American Medical Informatics Association, 22 (1), 243–256, https://doi.org/10.1136/amiajnl-2014-002841.
  • Leader AE, Burke-Garcia A, Massey PM & Roark JB. (2021), “Understanding The Messages and Motivation of Vaccine Hesitant or Refusing Social Media Influencers”, Vaccine, 39(2), 350-356. doi: 10.1016/j.vaccine.2020.11.058. Epub 2020 Dec 3. PMID: 33280856; PMCID: PMC8152170.
  • Lee, J.A. & Eastin, M.S. (2021), “Perceived Authenticity of Social Media Influencers: Scale Development and Validation”, Journal of Research in Interactive Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JRIM-12-2020-0253.
  • Lim, X.J., Radzol, A.R., Cheah, J. & Wong, M.W. (2017), “The Impact of Social Media Influencers on Purchase Intention and The Mediation Effect of Customer Attitude”, Asian Journal of Business Research, 7 (2), 19-36. DOI: 10.14707/ajbr.170035.
  • Luoma-aho, V., Pirttimäki, T., Maity, D., Munnukka, J. & Reinikainen, H. (2019), “Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers”, International Journal of Strategic Communication, 13(4), 352-365, DOI: 10.1080/1553118X.2019.1617716.
  • Magno, F. & Cassia, F. (2018), “The Impact of Social Media Influencers in Tourism”, Anatolia, 29(2), 288-290. DOI: 10.1080/13032917.2018.1476981.
  • McKay, F.H., Cheng, C., Wright, A., Shill, J., Stephens, H. & Uccellini, M. (2018), “Evaluating Mobile Phone Applications for Health Behaviour Change: A Systematic Review”, Journal of telemedicine and telecare, 24 (1), 22–30. https://doi.org/10.1177/1357633X16673538.
  • Naughton, F., Ward, E. & Khondoker, M., (2021), “Health Behaviour Change During The UK COVID-19 Lockdown: Findings From The First Wave of The C-19 Health Behaviour and Well-Being Daily Tracker Study”, British Journal of Health Psychology,https://ueaeprints.uea.ac.uk/id/eprint/77973/7/Naughton_et_al_2021_C_19_ impact_ of_lockdown.pdf.
  • Pang, A., Tan, E.Y., Lim, R.S., Kwan, T.Y & Lakhanpal, P.B. (2016), “Building Effective Relations with Social Media Influencers in Singapore”, Media Asia, 43(1), 56-68. DOI:10.1080/01296612.2016.1177962.
  • Shen, C.-w., Kuo, C.-J. & Minh Ly, P. (2017), “Analysis of Social Media Influencers and Trends on Online and Mobile Learning”, International Review of Research in Open and Distributed Learning, 18(1), 208–224. https://doi.org/10.19173/irrodl.v18i1.2640.
  • Smit, C.R., Buijs, L., van Woudenberg, T.J., Bevelander, K.E. & Buijzen, M. (2020), “The Impact of Social Media Influencers on Children’s Dietary Behaviors”, front. Psychol., 10, 2975. doi: 10.3389/fpsyg.2019.02975.
  • Sng, K., Au, T.Y. & Pang, A. (2019), “Social Media Influencers as A Crisis Risk in Strategic Communication: Impact of Indiscretions on Professional Endorsements”, International Journal of Strategic Communication, 13(4), 301-320. DOI: 10.1080/1553118X.2019.1618305.
  • Taillon, B.J., Mueller, S.M., Kowalczyk, C.M. & Jones, D.N. (2020), “Understanding The Relationships Between Social Media Influencers and Their Followers: The Moderating Role of Closeness”, Journal of Product & Brand Management, 29 (6), 767-782. https://doi.org/10.1108/JPBM-03-2019-2292.
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There are 39 citations in total.

Details

Primary Language Turkish
Subjects Health Policy
Journal Section Review
Authors

Arzu Kurşun 0000-0001-9560-7689

Ceren Türkdoğan Görgün 0000-0002-8832-1356

Project Number -
Publication Date June 30, 2022
Submission Date May 11, 2022
Acceptance Date June 5, 2022
Published in Issue Year 2022 Volume: 8 Issue: 1

Cite

APA Kurşun, A., & Türkdoğan Görgün, C. (2022). “INFLUENCER” : SOSYAL MEDYA ETKİLEYİCİLERİ SAĞLIK DAVRANIŞINI ETKİLER Mİ?. Giresun Üniversitesi İktisadi Ve İdari Bilimler Dergisi, 8(1), 211-225. https://doi.org/10.46849/guiibd.1115200
  • Journal of Economics & Administrative Sciences